Learning constantly what your competition is doing is key to your success. In fact this should be an integral part of your marketing strategy.
Winning market share is based on Lavoisier's Law "Nothing is lost, nothing is created, everything is transformed."
Winning Market Share
“Do you have a list of your top 3 competitors? Do you know their market share? If yes, you have 50% of your marketing strategy."
By employing paid search, social, industry publications and events you can position your company for success and differentiate by delivering your UVP.
Study Your Competitors
What your competitors are doing today and what they are doing good can be gleaned through basic internet research, it's a known fact that #marketresearch helps identify #marketopportunity. Now that you know what needs to be done, go ahead and build your #competitivestrategy.
Build Your Unique Value Proposition
“Be different, be better, tell your story.”
Now that you have learned what your competitors are doing, you are ready to build your competitive strategy. Paid search, Social both paid and organic are the best vehicles to start with. Of course industry events and publications are a must. In some cases where applicable you can involve other media.
Be Ready With Sales
When you deploy a competitive strategy make sure your sales team is ready and prepared. Happy selling and growing our #marketshare.
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