Our Leadership

Originally from Riga, Latvia, Yana considers herself a true New Yorker, and started her career at The Bank of New York. She was on the marketing and employee comms team during the merger with Mellon Corp. and played a pivotal role in merging the two cultures into what became BNY Mellon.

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Later, Yana worked at Mount Sinai Health Systems, where she was responsible for the creative and technical teams delivering a major site redesign and launch.

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Her versatility and marketing experience helped her become the CMO at Axelon / JobDiva – two global firms in the staffing services industry. As CMO she was responsible for all marketing and branding initiatives and managed teams and agencies across the world.

Yana received the Editor’s Choice Women in IT Award Nomination and Woman of the Year Golden Bridge Award in 2019.

As an active Forbes contributor, Yana writes about future of work, AI and automation, Corporation Social Responsibility (CSR), and workforce development.​

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Starting Acumen Media Solutions, was a natural transition for Yana. Her leadership style is instrumental in driving the company's innovative approach to media and marketing. Drawing on her extensive experience across various industries, she ensures that Acumen delivers cutting-edge solutions that resonate with clients' evolving needs. Her hands-on expertise in managing global teams, overseeing complex projects, and her strategic mindset have positioned Acumen as a leader in delivering impactful media  and strategies. Under Yana’s guidance, the team consistently pushes the boundaries of media planning, digital marketing, and brand optimization, fostering a culture of excellence and innovation.

Yana Nigen